The ONLY Influencer Marketing Team You'll Ever Need

Gain access to our senior-level social media experts for one monthly flat rate

🚀  Rossman Media is a full-service global creative +  media agency with a focus on social media.

🚀 We can take over your entire marketing strategy and execution, or just fill a few holes through our a la carte service model.

🚀 Our staff is comprised of senior-level strategists, some of which worked at Facebook, Google, Shopify and more.

🚀 We are a TikTok agency partner which means we get access to the 4 million influencer database, the latest trends and a dedicated account rep.

Industry:

Fashion/Beauty

Challenges:

Saks Fifth Avenue wanted to partner with the right creators and influencers who meet the expectations of the high-end fashion brand and deliver content that is relevant, high quality and high performing. Saks also recognized the opportunity to establish a presence on TikTok as an early brand adopter.

Solutions:

We performed targeted research on the brand’s digital presence and analyzed what performed best for them. We researched niche influencer and creator categories and managed partnerships on behalf of Saks to launch on TikTok.

Results:

We set the standards by working  with high quality influencers that bring brand awareness to the brand’s TikTok page while also aligning with the values of the brand. We grew the TikTok page from 0 followers to OVER 100K IN JUST UNDER 3 MONTHS.

Industry:

EdTech

Challenges:

Amazon Future Engineer, as an organization living inside of Amazon, could not host its own social media profiles. It needed to explore other marketing channels and tactics in order to promote its various (free) resources to educators, parents and students nationwide.

Solutions:

We created a hashtag-centered campaign strategy that creatively positioned AFE with a social media presence. We managed partnerships with influencers in edtech to develop organic posts on Instagram, YouTube and TikTok along with whitelisted boosted ads.

Results:

In October 2022 alone, we coordinated eight partnerships with ten live posts that achieved OVER 190,000 VIEWS and 2,300+ ENGAGEMENTS as part of a back-to-school campaign.

Industry:

Fashion

Challenges:

The client wanted to showcase the versatility, utility and high-end look of its innovative “built-in-bra” line—including shirts and dresses—marketing them as a modern-day solution for busy women.

Solutions:

We utilized short-form video content from popular influencers to showcase different looks and highlight the bra underneath the shirt/dress, which inspired women to try SheBird’s looks in a variety of forms—from work, working out or running errands.

Results:

We garnered stellar engagement on all influencer posts relating to SheBird’s line, receiving meaningful comments from potential SheBird customers who were interested in exploring SheBird’s products for use in their daily lives.

Industry:

Cooking / Kitchenware

Challenges:

DaTerra wanted a way to create brand awareness for its products and get in the hands of more influential customers. The client’s budget for influencer marketing is limited to gifting campaigns only.

Solutions:

We worked with influencers who create quality content, even if they don’t have the largest audience following. We mainly focused on meaningful partnerships with nano- and micro-influencers who will help spread brand awareness.

Results:

Even despite working with influencers that have relatively lower follower counts, we’ve coordinated several partnerships that have  gone viral from the influencers’ pages, establishing more eyes on  DaTerra products and developing more UGC content for the brand.