The ONLY Social Media Team

You'll Ever Need

Gain access to our senior-level social media experts for one monthly flat rate

🚀  Rossman Media is a full-service global creative +  media agency with a focus on social media.

🚀 We can take over your entire marketing strategy and execution, or just fill a few holes through our a la carte service model.

🚀 Our staff is comprised of senior-level strategists, some of which worked at Facebook, Google, Shopify and more.

🚀 We are a TikTok agency partner which means we get access to the 4 million influencer database, the latest trends and a dedicated account rep.

Industry:

Accessories

Challenges:

oomiay aimed to increase sales & boost business utilizing the compelling TikTok platform to reach target buyers of Millennial & Gen Z women. The brand also underwent a rapid rebrand from Gemandi > oomiay in Q2 2022, in which our team played a large role in launching.

Solutions:

We create both organic and ad video content that has increased brand awareness, converted sales and grown the company’s social media presence within only mere months after launch.

Results:

In three months, we were able to grow oomiay’s TikTok by OVER 15,000 FOLLOWERS. We’ve had organic TikToks go viral with OVER 69,000 VIEWS. Paid ad content has seen OVER 1.4 MILLION VIEWS.

Industry:

Health & Wellness

Challenges:

Dr. Sebi’s Cell Food had a large but unengaged fanbase on their social media channels. Best known for their founder and namesake, our client had a desire to drive more awareness about the brand’s wellness products and to increase conversions attributed to organic social media.

Solutions:

We developed a content strategy based on current industry- specific trends that highlighted Dr. Sebi’s products in an engaging manner while driving traffic to the website. Our social media and content creation teams worked with the client to create photos and videos that reflect the culture and values of the brand.

Results:

In three months, we were able to grow Dr. Sebi’s Cell Food Instagram by OVER 16,000 FOLLOWERS and contributed to OVER 18,000 CONVERSIONS. One of our Instagram Reels went viral and had OVER 379,000 VIEWS which supported a 12.5% INCREASE in website link clicks. The videos our team created for Instagram generated over 2 MILLION VIEWS IN 3 MONTHS.

Industry:

Food & Beverage

Challenges:

Doughp had fans who loved to share their ‘grammable cookie dough experience in Vegas with others on social media. Going fully online meant that the in- store experience needed to be translated into a strong and engaging digital presence.

Solutions:

Doughp casted wide nets with digital advertising (paid social) to bring awareness and prospects into their sales funnel. By advocating for what their customers want and need and providing a path on social for every stage of the customer lifecycle, we captured these leads into an owned, engaged audience who not only loves the product but Doughp’s mission and brand, too.

Results:

In 12 months, we were able to grow Doughp’s Instagram following by 205% (18,980 to 57,816) and contributed to a 3,500% INCREASE YOY TOTAL ONLINE SALES.

Industry:

Fashion & Apparel

Challenges:

The brand grew and scaled quickly, to a cult-like following of obsessed fans. Due to rapid growth, the brand experienced some viral backlash from customers, who went to social media first to express their concerns. The public-facing Facebook shop page was underutilized and un-engaged, giving trolls the spotlight.

Solutions:

We created campaigns on Facebook that engaged consumers and positioned conversations around positive elements of the brand to improve customer sentiment and experience online.

Results:

We ran a 1x campaign for the mother-baby clothing brand that generated 618% FOLLOWER GROWTH in one week. Monthly reach grew from 2.7M to over 5.3M, A 94% INCREASE. The campaign, which was an on-page scavenger hunt, helped boost overall engagement for the page as it created more positive interactions in the comments—building more of a COMMUNITY-ORIENTED ATMOSPHERE for fans and potential customers.

Industry:

EdTech

Challenges:

 In 2016, the internal ISTE marketing team sought to bring in expert social support for its ever-growing online community. Their challenges included maintaining sustainable content development and community management with a large group of very active followers—and capitalizing on continued growth, community building and marketing opportunities all year round.

Solutions:

Through consistent content, community management and strategic systems, we use social media to create a highly-engaged online community that builds awareness, trust and demand for ISTE’s annual conference and year-round offerings. Our creative campaigns include examples like a Snapchat filter design contest where the winner’s design would serve as the conference’s official Snapchat filter and a year-round ISTE ambassador program to promote ISTE offerings alongside education’s biggest influencers.

Results:

325% INCREASE IN FOLLOWERS on Instagram in 12 months. 125% INCREASE IN FOLLOWERS on Twitter (80,000 in 2016 to 180,000+). 22,185 social engagements during #ISTELive 2021. 202,479,807 IMPRESSIONS on social posts during #ISTELive 2020. Surpassed all event reg goals in 2020 where social was a major channel for promotion.

Industry:

EdTech

Challenges:

ASCD brought our team on to streamline and strategize efforts across departmental requests and promotional needs. Specifically, ASCD wanted our team onsite for their annual conference, which hosts over 4,000 educators and administrators—all active on social media and hungry for the opportunity to participate. In past conferences, ASCD did not have anyone owning the strategy and management of social media, which led to missed opportunities.

Solutions:

Our team developed a robust and comprehensive overarching social media strategy for the ASCD brand, as well as a detailed onsite social media plan. This plan outlined key event and social media objectives as well as content shot lists, onsite FAQ protocols and session prioritization. Our team came onsite to Denver, Colorado during the weekend-long conference to capture onsite content for social media, engage with important authors and stakeholders of the event and enhance participation overall for attendees.

Results:

Our team was able to impact pretty significant results in only three days. Social content IMPRESSIONS INCREASED 442.2% OPY (1,046,209 total impressions). Social content ENGAGEMENTS INCREASED BY 505.7% OPY (11,774 total engagements). Overall, our efforts resulted in over 160 MILLION IMPRESSIONS to the event hashtag.

Industry:

Handbag Fashion & Accessories

Challenges:

Client wanted to grow their Brand’s Linkedin to not only outperform their competitors, but be known as a leader in the luxury handbag space. Their challenge included lacking an online professional presence, beginning with their RegA Campaign.

Solutions:

OVER 7% of Hammitt’s website visits come directly from LinkedIn! Prior to working with us IT WAS LESS THAN 1%. Additionally, our LinkedIn efforts (organic posts + connection building message) helped promote Hammitt on their TV Show Going Public, alongside launching their RegA Campaign. Regulation A+ is for rapid growth firms and has a high bar to be approved directly by SEC, but it allows you to raise up to $75M. We directly increased their RegA Leads through LinkedIn Efforts.

Results:

78.959% INCREASE in followers for Hammitt Brand LinkedIn. 67.6012% INCREASE in followers for Tony LinkedIn.

Industry:

VC Fund and Founder Community for Women

Challenges:

Client needed a more cohesive and upleveled representation of the brand both visually and through storytelling. Client hosts multiple sponsored collaborations, events and campaigns throughout the year that require social media promotion and support. Client needed to see higher follower growth for greater influence (to promote the brands they represent) and for stronger sponsor appeal.

Solutions:

We built several strategic campaigns and systems to launch multiple initiatives throughout the year—including a rebranding campaign, first-ever Summit event, partnership with Alaska Airlines, announcement of a $10mm VC fund and more. Our team built more engaging and community-building content on Twitter, LinkedIn and Instagram and initiated growth campaigns to organically grow followers on all platforms.

Results:

16% INCREASE  in followership on key platforms. Average of 83% INCREASE in engagement rate. Event and registration goals exceeded. Coordinated live rebrand switch to all social platforms during speech from CEO during an event, generating 40,000 IMPRESSIONS.