Industry:

Fashion & Apparel

Challenges:

The client was growing quickly and needed ad management support for direct-to-consumer conversions on its eCommerce website. The client wanted to A) improve ROAS, and B) Boost overall sales and spend. 

Solutions:

We implemented a paid ads strategy that optimized efforts and increased monitoring per ad channel.

Results:

In December as we onboarded to the account, the client saw a 1.60 ROAS. By January, we had improved that ROAS TO 2.40 (A 42% RISE). We also increased the client’s number of PURCHASES BY +163%. We didn’t stop there, the very next month in February, we were able to IMPROVE REVENUE BY ANOTHER +28%, ROAS by another +18%  and total purchases by another +43%. 

Industry:

Fashion & Apparel

Challenges:

This client wanted to see a higher lead volume, inexpensive CPLs, but most of all, a consistent lead inflow and costs through paid ads and needed a partner to support these goals.

Solutions:

We launched a new ad campaign that was inclusive of all targeting and ads. This allowed for consolidated learnings and more stable performance moving forward.

Results:

The client’s ads have seen almost THREE MILLION IMPRESSIONS, achieved over 3,000 LEADS and have achieved a CPL OF £7.89 in a nine month period.

Industry:

Food & Beverage

Challenges:

Kelly’s Croutons wished to convert new and existing customers into repeat purchasers. They needed to bring on resources and a partner (that’s us!) to strategically guide and execute on these goals via Meta & Google ads.

Solutions:

We created targeted ads to every point in the customer journey. We targeted cold audiences with attention-grabbing content and existing customers with promotions for complementary products subscription messaging.

Results:

 We scaled their new account FROM 0 TO 4X ROAS within 3 months. We perfectly positioned them for a successful Q4 and brought in over 2,000 NEW CUSTOMERS. 

Industry:

Franchise

Challenges:

With a franchise network of nearly 200 locations across the USA, i9 Sports needed a national approach to lead generation for program registrations. Local franchises promote their programs through grassroots methods, but the national brand needed a scalable, digital approach to bring consistency and quality to their lead flow.

Solutions:

Our team implemented sport-specific Google Ads campaigns targeted to the zip codes owned by every i9 Sports franchisee and created sport-specific landing pages featuring video and marketing copy. Using keywords such as “youth flag football leagues near me” and more, we were able to target parents ready to sign up their kids for programs.

Results:

In seven years of managing Google Ads campaigns for i9 Sports, we’ve maintained an average CONVERSION RATE OF 23.14%, a CLICK THROUGH RATE OF 9.45% and generated nearly 1 MILLION LEADS at an average cost per lead of $1.73. Our campaigns have generated 42 MILLION IMPRESSIONS + 4 MILLION CLICKS for i9 Sports.

Industry:

Kitchenware

Challenges:

Smirly was thriving on its Amazon store in terms of sales and conversions. Growing in popularity, the brand saw an opportunity to own and drive more attention to their own website and social channels and convert sales directly on their eCommerce site.

Solutions:

Through production shoots, paid ads and an organic social strategy, we created growth campaigns to increase brand awareness to targeted audiences and increase the brand’s social media presence.

Results:

In the first 30 days, we captured 456,000+ AD IMPRESSIONS, 53,000+ POST ENGAGEMENTS, 22,000+ AD CLICKS and saw an AVERAGE CTR OF 4.84%.

Industry:

Bedding & Home Furniture

Challenges:

Therapedic Mattresses typically operates as a licensing group, except for a few ShopTherapedic branded mattresses that are sold direct-to-consumer. This line of the business makes up a smaller portion of revenues, so marketing and advertising tactics need to be budget-conscious and efficient. Mattresses have a long sales cycle—sometimes more than a year. ShopTherapedic wanted support in earning leads and sales during prime moments throughout the year such as President’s Day and Memorial Day.

Solutions:

Our team first planned and produced a content creation shoot, specifically to develop new photo and video assets for ShopTherapedic optimized for ads. We  initiated paid ad campaigns with two main objectives: lead list development to ShopTherapedic’s email list (which has proven to convert long-lead sales over time) and direct conversions from their President’s Day Sale.

Results:

As predicted, the sales process proved to be long. Top of funnel campaigns were successful in brand awareness metrics, as well as smaller sales such as pillow purchases. Our best mattress purchase campaign, however, was our Facebook retargeting campaign where we saw a ROAS OF 2.39. Additionally, the Facebook lead generation campaign led to over 600 leads in a matter of a few weeks, with an average cost of only $0.99 PER LEAD.

Industry:

Fragrance

Challenges:

The Luckyscent team was spending $25,000 per month on Google Ads, without seeing significant difference in returns, even when pausing campaigns. It was unclear to the founders if Google Ads were truly driving the needle, and the previous agency was often negligent in monitoring performance, results and/or making an changes related to efficiency.

Solutions:

We took over Luckyscent’s Google Ad management in 2023 and immediately went to work with cleaning up and consolidating the account to improve efficiency, and therefore, results. 

Results:

Our efforts (almost immediately) resulted in an 8% increase in ad impressions. ROAS IMPROVED BY 2% and CONVERSION RATE INCREASED BY 14%. The client even needed to make a slight decrease in spend, and we still saw conversions improve with our new approach and strategy. Overall, COST PER CLICK DECREASED BY 10% and cost per acquisition dropped by 7% making this tactic much more worthwhile, effective, less expensive and clearly impactful.

Industry:

Electric, Plumbing & Air

Overview:

In 2021, Cool Today expanded their service area to the Orlando market. Starting from the ground up, our team had built a plan that would help them grow and establish them in thee area. For the first year, we helped them grow 306% in revenue, exceeding their goals for the market.

Results:

302% Revenue Growth!

Industry:

Electric, Plumbing & Air

Overview:

We work to uncover the story you've earned and celebrate it across different mediums. We developed films for MSP that brought their history to life authentically and utilized YouTube to ensure these films were viewed. Through our targeted and efficient plan, we were able to generate 3.2 million views for their films with over 26,930 hours of watch time.

Results:

3.2 Million Views & 26,930 hours of Watch Time!

Industry:

Electric, Plumbing & Air

Overview:

Health Home Charlotte is a client our team has had the privilege to help build their social presence through a unique strategy tailored to their rebrand and growth. Within the first months of working with them, we have achieved a growth of 307% on their social media channels.

Results:

307% Growth on Social Media!