Services

Media Buying

Result-Proven Paid Media Services

Channels served: TikTok, Facebook/Instagram, Youtube, Linkedin, Pinterest and more!

Spend your advertising dollars wisely:

Social media advertising is the most cost-effective form of advertising available today. On average, you can spend $5 and reach 1,000 people. In comparison to traditional media, our social media advertising services are 3x less costly.

Advertise to your exact demographic:

Advertising through social media is powerful because you can target your exact demographic. We can help you reach people based on:

• Demographics: Run laser-targeted advertisements to people based on their interests and online behaviors. We can target specific ages, locations, income levels, and much more!
• Email Lists: Send your email list to us and we can run custom ads to your email database. If you have the emails of previous leads or customers, say hello to repeat sales and new referrals.
• Website Visitors: Add retargeting pixels to your website and advertise to recent website visitors. Only 1-2% of visitors convert on their first visit. We’ll use retargeting to increase your rate of conversions.

Get fast results with social media advertising:

Our social media advertising services expedites your results. You can reach people instantly. This means you can generate followers, engagement, and website traffic fast. The more ad dollars you’re able to provide, the more people we can reach. As you reach more people, you open up the door for more awareness, traffic and sales.

Fact: We looked into 100 business ad accounts. 95% of the ad accounts were not optimized correctly, resulting in a wasted ad spend. Don’t waste another dollar.

Social Media

Our Social Media Marketing Services help your business grow brand awareness, relationships, and website traffic

Channels served: TikTok, Facebook/Instagram, Youtube, Linkedin, Pinterest, Twitter and more!

Develop Brand Awareness (Followers):

Growing your followers on social media will help you increase word of mouth and referrals. Our social media marketing services will help you increase your followers with relevant people. We will ensure that your followers match the demographics, interests, and behaviors of your typical customers.

Build Relationships (Engagement):

When you build a strong connection through engagement with your audience, they are more likely to buy from you. We will help you increase engagement (likes, comments, etc.) on your social media posts. The more engagement you have, the stronger your connection is with your audience.

Increasing Website Exposure (Traffic):

Increasing your website traffic will directly influence leads and sales. We will focus on developing social media advertising campaigns that drive high volumes of traffic to your website. To increase conversions, we can add-on retargeting ads to stay in front of recent website visitors.

Content Creation

Let visual media do the talking!

At Rossman Media, we have the visual aspect of your brand covered. From our in-house photo studio and video production equipment to our expertise in coordinating large-scale shoots by specialized staff, we can take your company beyond words.

Video Production: 

Attention spans are shortening by the day. Short-form video (a combination of animation, stills, video snippets and text) is increasingly favored as a way to get information out to customer and prospects – and an easy way to leverage the power of digital media. We offer a full suite of video production services, from “kinetic text” vignettes to traditional commercials.

Photography: 

Whether we’re shooting at Rossman Media’s in-house studio, on-location or serving as creative director for a third-party photographer, we seamlessly blends creative needs with marketing goals and objectives. With the “View from 30,000 Feet,” nothing happens in a vacuum. Here, photography reflects the essence of your brand, working as part of a sustainable, cost-effective overall marketing strategy.

Graphic Design & Motion Visuals:  

We specialize in design that simply...works. We understand the ever-changing social media world and the design trends that follow. From static to GIFS we can take your brand to a whole new level with our in-house design team. 

Influencer Marketing

At Rossman Media, we develop and execute influencer marketing strategies on a global scale.

Based on your brand goals, we shape the optimal strategy that is right for you. This includes connecting you with the top social media influencers, vloggers and content creators to help you engage your target audiences. Choose from millions of content creators on TikTok, Instagram & YouTube! We handle it all: from developing creative concepts to campaign realization and measuring and reporting on the results, we make sure it’s done properly.

Influencer marketing strategies:  

We develop innovative influencer marketing strategies with long-term potential, and influencers at their core. 

Influencer matchmaking: 

For every brand there’s a perfect influencer and we always know where to find them. We connect you with influencers who get people talking, and acting.

Campaign management: 

Our dedicated team of campaign and influencer managers offers hands-on support during the execution of your campaign.

Tracking & measurement: 

We set goal-oriented and data-driven KPIs before the start of every campaign. That’s how we guarantee success. We measure progress from start to finish and provide you with transparent, tangible insights. 

Lifecyle Marketing

From strategy to deployment – and everything in between – let email marketing experts do the work for you.

Email platforms served: Klaviyo, MailChimp, ConstantContact, ActiveCampaign, InfusionSoft, HubSpot & more! 

We help to fuel the email marketing conversions by devising a perfect strategy for our clients. Our main objective is to build interesting emails and newsletters for the valuable clients who choose us and believe in our expertise.

Strategy: 

Having the right strategy is the most important aspect of effective email marketing. Your strategy should be such that it empowers your brand by following the marketing triad of sending the right email to the right person at the right time. From a full-scale lifecycle program strategy to filling the holes in your current email marketing program, Rossman Media can help you formulate and execute a wining email marketing strategy.

Deployment: 

The next step is deployment. Let Rossman Media manage your email campaign deployment process from template and campaign creation to segmentation, setup, and message deployment. Experts at Rossman Media also take care of your post-deployment concerns such as monitoring the email metrics and making the necessary amendments based on the results.

Creative:

Are you struggling to keep up with the trends emerging in the world of email marketing and design? Trust our professionals to maximize your brand with responsive and custom designed and coded email marketing templates that reflect your brand and allow you to execute email marketing more efficiently. Focus on your business and leave all the worries about testing and rendering on us. We shall take care of it all!

Audits:  

The first step to an impactful email strategy is AUDIT. Your email list, copy of your email campaigns and the design layouts will be thoroughly checked for any loopholes… and you will get the skinny on the good, the bad and the ugly with an Rossman Media audit. If you are looking for actionable advice on how to improve your email marketing program, audit is the answer for you.

Integration: 

Connect your acronyms – integrate your email marketing program platform with other mission-critical applications and have all your data speaking the same language. If you have any third-party or custom apps, we will connect them all with your ESP.

Search Engine Marketing

We believe that great Search Engine Marketing requires two fundamental strategies: Google Advertising + SEO 

Google Ads / Paid Search: 

Generating More Visits and Leads with Google Ads: 

Looking to get more leads with paid search advertising? Google Ads, formerly Google Adwords, is the premier platform for paid search advertising—allowing you to target your customers in the most relevant and specific way.

Whether you’re looking to fine tune your existing Ads campaign or you’re starting from scratch and need a complete campaign setup, the paid search specialists at Rossman Media can help with every aspect of your Google Ads (Google Adwords) campaign management.

Our PPC Management Company Is a Google Premier Partner, a Distinction Reserved for the Top 3% of North American Google Partners. 

When you choose us, you get the peace of mind that your PPC ads are being managed by certified Google Ads (formerly Adwords) experts and Bing Ads PPC specialists. Not only that, but you get the special perk of working with a Google Premier Partner—a distinction reserved for the top three percent of Google Partner PPC companies.

Search Engine Optimization (SEO): 

Custom SEO services designed for success in 2020

Most internet users begin their session by searching for something—that something is a need. People use the internet to fulfill their need for information, whether it’s settling a bet on who the 14th president was (Franklin Pierce, by the way) or finding a local restaurant, perfect piece of clothing, or the ideal contractor for a home remodel.

Search engine optimization (SEO) is the process of helping your customers connect with your business online.

Our team uses modern SEO services, backed by the best digital practices, to increase your traffic & rankings for vetted keywords and long-tail phrases that drive business to your site.