As more people turn to online learning, edtech and e-learning brands are becoming increasingly important. To help these brands succeed, it's important to use social media effectively. Here are five social media strategies that edtech and e-learning brands can use to reach their target audience:

1. Share Valuable Content

One of the best ways to use social media for edtech and e-learning brands is to share valuable content. This could include cross promoting blog posts, infographics, short or long form videos, or whitepapers. By sharing more consistent content that is valuable and relevant to your target audience, you can establish your brand as a thought leader in the space. You can even take advantage of your live events like we did with our client partner, ISTE.

2. Use Visuals

Visuals are a powerful tool for any social media campaign, but they can be especially effective for edtech and e-learning brands. Consider using images, UGC videos, or graphics that help illustrate complex concepts or ideas. This can help make your content more engaging and shareable. We recommend to our clients to lean on trending audio, editing styles, etc.

3. Leverage User-Generated Content

User-generated content (UGC) is any content that is created by your audience. This could include short form video, GIFS and even static images. By leveraging UGC, you can help build a community around your brand and create more authentic connections with your audience.

4. Engage with Your Audience

Engaging with your audience is a key part of any social media strategy. This could include responding to comments or messages, hosting Q&A sessions, or running polls or surveys. By engaging with your audience, you can build stronger relationships with them and gain valuable insights into their needs and preferences.

5. Partner with Influencers

Influencers are social media users who have a large following and can help promote your brand to their audience. Consider partnering with influencers in the edtech or e-learning space to help reach your target audience. This could include sponsoring their content or hosting a joint event or webinar.

By using these social media strategies, edtech and e-learning brands can effectively reach their target audience and build stronger relationships with them.

Did you know you can whitelist ads directly through an influencers page (and…target their followers)?