Executive Overview

Over the last year, Rossman Media has been making strategic acquisitions to build a dream team of senior-level marketing experts. By acquiring specialized agencies, Rossman Media has been able to enhance it’s capabilities and improve client retention. This blog post will discuss how Rossman Media is building a marketing dream team through M&A.

Why Rossman has Centered It’s Focus on Building a Marketing Dream Team

By acquiring agencies with specialized skills and knowledge, Rossman Media has been able to build a team of senior-level experts with diverse backgrounds and experiences. This has allowed Rossman Media to offer its client partners a full range of marketing services, including social media & content creation, media buying, influencer marketing, SEO, email marketing and more.

Another benefit of building a marketing dream team is the ability to stay ahead of the curve which aligns with Rossman Media’s core mission of being “built for the now.” By staying up-to-date with the latest marketing trends and technologies, Rossman Media has been able to offer its client partners cutting-edge marketing solutions that are tailored to their specific needs. This has helped Rossman Media to stay competitive and meet the evolving needs of its client partners.

Acquisitions that have Built Rossman Media's Marketing Dream Team

Rossman Media has made several strategic acquisitions to build its marketing dream team. In Q1 2022, Rossman Media acquired davies + dixon, a digital marketing agency that specialized in organic social media marketing. This acquisition not only helped to expand Rossman Media’s marketshare in social media but also paved a way for an experienced leadership team comprised of Kelsey Dixon (SVP of Growth) and Makenzie Davies (SVP of Client Services).

In addition, Rossman Media acquired B2B marketing agency, Hook & Blade, in Q4 2022. This acquisition brought on board a team of B2B marketing experts who helped Rossman Media to expand its offerings and reach new markets, including the addition of VP of Marketing Strategy, Andy Morris. Finally, Rossman Media just acquired an undisclosed brand storytelling agency, in June 2023. This acquisition brought on board a team of 17 tenured media experts who have helped Rossman Media enhance its capabilities in a big way focusing largely on the Home Services industry. Led by two iconic media professionals, we expect their combined experience to be an incredible asset to the ever-growing leadership team. A formal press release coming soon with details on this acquisition.

Challenges of Building a Marketing Dream Team

Building a marketing dream team is not all butterflies and rainbows. One of the biggest challenges is integrating the cultures and processes of the acquired companies with those of Rossman Media. This can be a complex and time-consuming process that requires careful planning and execution. Another challenge is the potential for financial risk. Acquiring companies can be expensive, and there is always a risk that the acquisition will not yield the expected returns. Rossman Media has mitigated this risk by thoroughly researching potential acquisition targets and carefully evaluating the potential benefits and risks both from a qualitative and quantitative lens before making a final decision.

Future Outlook for Rossman Media's Marketing Dream Team

Rossman Media's marketing dream team has been a key factor in the company's success in recent years contributing to a projected $20 million dollars in revenue by end of 2023. As the company looks to the future, it will continue to build its team of experts through strategic acquisitions. By staying ahead of the curve and offering cutting-edge marketing solutions, Rossman Media is well positioned to continue growing its business and meeting the evolving needs of its customers.

Conclusion

Building a marketing dream team through M&A has been a successful growth strategy for Rossman Media. By acquiring companies with specialized skills and knowledge, Rossman Media has been able to build a team of experts with diverse backgrounds and experiences. While building a marketing dream team can be challenging, Rossman Media has successfully navigated these challenges to drive its growth and increase its market share. As Rossman Media looks to the future, it will continue to leverage M&A as a strategic tool to achieve its business objectives and build a world-class marketing dream team.