TikTok has quickly become one of the most popular social media platforms, with over 1 billion active users. The app's focus on short, engaging videos has made it a favorite among Gen Z and millennial audiences, making it an ideal platform for apparel and fashion brands to promote their products. Here are five strategies for apparel and fashion brands to succeed on TikTok:

1. Partner with Influencers

Partnering with TikTok influencers can be an effective way to reach a wider audience. Find influencers who align with your brand's values and aesthetic, and work with them to create content that showcases your products.

2. Create Engaging Content

TikTok users are looking for fun and engaging content, so make sure your videos are visually appealing and entertaining. Use popular music and trends to make your content more relatable and shareable.

3. Leverage Relevant Hashtags

Hashtags are an important part of TikTok, and can help your content get discovered by a wider audience. Use relevant hashtags that align with your brand and content, and consider creating your own branded hashtag to encourage user-generated content. For example, here are the top trending fashion related hashtags on TikTok:

• #bra - 4 billion views
• #pants - 4.3 billion views
• #sustainablefashion - 4.4 billion views
• #hat - 4.6 billion views
• #fashionblogger - 4.8 billion views
• #fashionstyle - 5+ billion views
• #fashionnova - 5.1 billion views
• #diyfashion - 5.1+ billion views
• #tshirt - 5.3+ billion views
• #fashionshow - 5.6+ billion views

4. Offer Exclusive Deals

Offering exclusive deals or promotions to your TikTok followers can help build brand loyalty and drive sales. Consider creating special discount codes or limited-time offers for your followers to redeem.

5. Leverage TikTok Spark Ads and Influencer Whitelisting

TikTok Spark Ads: TikTok Spark Ads is a powerful advertising tool that can help brands reach their target audience on TikTok. These ads are designed to be short, engaging, and visually appealing, making them a great fit for the platform. By leveraging TikTok's advanced targeting capabilities, brands can ensure that their ads are seen by the right people at the right time. With the ability to reach millions of users, TikTok Spark Ads can be a valuable addition to any brand's marketing strategy on the platform.

TikTok Whitelisting: Influencer whitelisting is another effective advertising strategy on TikTok. Brands can work with specific influencers to create ads that are more authentic and engaging, and then use whitelisting to ensure that these ads are only shown to the specified influencer's followers. This can help increase the effectiveness of the ad, as it is shown to an audience that is already interested in the influencer's content and more likely to engage with the ad. With the right influencer and targeting strategy, whitelisting can be a powerful way for apparel and fashion brands to promote their products on TikTok.