Easy SEO Strategies That Will Supercharge Your Organic Traffic Today

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Easy SEO Strategies That Will Supercharge Your Organic Traffic Today

Alex Rossman • September 30, 2021

Easy SEO Strategies That Will Supercharge Your Organic Traffic Today

Have you hit a wall when it comes to eliciting traffic to your site and increasing conversion rates? Organic traffic from SEO may be the answer to your brand’s biggest pain points.

If you want your target consumers to find your website, SEO is crucial. However, SEO can be a beast and a little overwhelming to learn.

The good news is that there are some easy-to-implement SEO strategies that can make a big difference in the traffic to your site. The following tactics are for organic traffic (not paid) and can be implemented immediately and with a little dedication and direction, you just may show up on page 1 of Google!

Define Your Goals

As is the case with all brand building strategies, you need to start with a solid foundation. Before you start implementing SEO strategies, you need to outline your goals so that you can track your efforts. Such goals should include:

Increase in organic traffic
Higher placement in searches
A well-defined keyword strategy
Earn more backlinks
Boost your domain authority
Gain more conversions

Get Setup For Success With an Analytics Tool

So you’ve got your SEO goals. Before you start implementing the smart SEO strategies we’re about to outline, you need to get set up with an analytics tool to measure your hard work.

The most common tool is Google Analytics which is easy to set up and free. But there are other tools that have more functionality so we encourage you to do your research and find the best fit for your goals. Some places to start are Moz, HubSpot Website Grader, Seolyzer, and SEMrush just to name a few.

It All Starts With Keyword Research

The first step in a successful SEO strategy is to define your target keywords. To identify these keywords, you should consult your buyer personas and really get into the heads of your target consumers. What pain points do they search for? What terms are they using to research brands?

You’ll be able to identify most of the right keywords based on what you know about your consumers. However, Keyword Planner is free and helps you identify which keywords you should be using.

When researching your keywords, there is a delicate balance to implement. You want keywords that have a high search volume but not a lot of competition to rank with those keywords.

Once your keywords have been identified, you need to strategically integrate them into your content. Places to add your keywords are:

Page titles
Meta descriptions
Image alt text
URL structures
Sprinkled in pages

Please note that you don’t want to “keyword stuff” your content. Aim for a keyword density of 1%-2%. You can calculate keyword density by dividing the number of times you use a keyword in a page by the total number of words on the page and multiplying that number by 100 to get a percentage.

Earning Hyperlinks

When a website hyperlinks to your site, it tells Google that your content is worthy of endorsement and Google likes this. So, earning hyperlinks is very important for SEO value.

Consider the following strategies for earning hyperlinks:

Guest post on like-minded blogs and link back to your site in your bio
Work with influencers to write about and link to your brand
Hyperlink “swap” by having a relevant brand link to your site and vice versa
Email your best content to relevant publishers and ask them to link to it in a blog post

Optimizing Your Current Content

When executing your SEO strategy, don’t just focus on new content, optimize your existing content. Go back and add your target keywords into your content and optimize all pages and images.

Meta Descriptions: Meta descriptions are the snippets that show up under the title of a page in Google. All of your pages and blog posts should have meta descriptions to help search engines understand what your content is about.

Images: Make sure your images aren’t too big so they don’t slow your site speed. A good rule of thumb is to make sure they are no larger than 1920 x 1080 pixels. You also want to make sure you are creating Alt attributes for each image.

URLs: Audit your URL structure and make sure they are descriptive and contain your keywords.

Headlines and Subheadlines: Using H1 and H2 text, use your keywords in your headlines and subheadlines on your pages--especially your blog posts.

When to Hire an Expert

The strategies we outlined are the simplest to implement. And, even those are time consuming. So, if you want to take your SEO efforts to the next level or don’t feel like you have the time to dedicate to it, you may want to consider hiring help. We have been doing SEO for a long time and you can contact us for a free audit here or you can find help on Fiverr.

What SEO strategies have improved the organic traffic to your site? We’d love to hear all about your experience in the comments below!

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