Large paid social budgets, an already established brand presence and access to premium tools. Sounds wonderful, right?

While running social media for an enterprise brand is exciting, it also comes with a lot of pressure to perform and more risk for a PR crisis.

There are an overwhelming amount of brands competing to get the attention of the same target consumers that you are. Your brand’s social presence can make or break your online reputation.

Afterall, 76% of consumers will purchase from a brand who interacts with them on social media.

For the sake of this post, we won’t bore you with tips you already know like setting up your profile and using the right hashtags. We will dive into next level strategies that your audience expects of you on social media.

Determine What Makes You Unique

Come up with a value proposition on why you are different from your competitors and use that to steer the social posts you create.

Lead with your unique values, company culture, innovative way of operating, etc.

Spend a lot of time on your competitors' channels and get inspiration for like minded posts you can publish as well as take note of what they do that you don’t like so you can avoid mistakes at their expense.

Promote Comparison Content

Create blog posts and/or white papers that dissect the difference between you and your competitors and highlight why your brand is a great fit.

Share these pieces of content on all of your social channels regularly. 

Schedule Your Posts

Being an enterprise brand, you likely have audience members all over the world. In order to engage them, schedule your posts at different times to cater to the different time zones.

Look at social analytics data to determine when your audience is the most active.

It’s likely you’ll want posts to go out at night your time when it’s daytime in other countries. Scheduling makes it so you don’t have to be online at obscure hours.

Utilize Influencer Content for Paid Ads

Influencer marketing is nothing new but repurposing their content strategically is underused by so many brands.

Running social media at an enterprise means you have a budget for paid social. Instead of the super polished and professional videos, brands are seeing more conversions with videos generated by influencers that they use in their paid ads. They come across as less “salesy.”

Provide Customer Service on Social

More and more consumers expect customer service to take place on social media. In fact, many of them expect a response to a support question within one hour.

In order to not turn off the existing and potential consumers of your brand, be sure to dedicate the time and resources to run customer service via your social media channels.

Boost Sales With Social Selling

Consider social selling or social commerce to sell your products directly from your social platforms. The best part, consumers don’t have to leave the platform so your sales will increase when you implement this.

Corporate Communication

Consumers love interacting with brands on social because it makes them feel like an extension of the brand.

From new product announcements to responses to social issues to new hire announcements, it’s your job to keep your audience in-the-know about your brand.

Monitor Your Content and Audience

It’s crucial to know what type of content and topics your audience likes to digest. It’s also extremely important to know when your audience is most active so you can schedule posts accordingly. All of this data can be gleaned from insights within each social platform.

Past insights on your posts, your brand needs to monitor for brand mentions and relevant conversations happening on social. There are many tools that let you monitor the social sphere and engage with relevant audiences.

Find the Right Tools

As an enterprise brand, you're lucky enough to have the budget for social media marketing tools. Obviously these tools are helpful since 81% of enterprise brands use social media management tools.

There are many social media management tools out there. For brands with small budgets, they have to rely on simple tools and usually a few tools at once. Enterprise brands usually use an all-encompassing tool to manage each channel and each strategy in one place.

To save you time, we have a favorite list here of enterprise tools that you can explore. Many of them offer free trials so feel free to be choosey and try out a few.

Do you run social media for an enterprise brand? Have a tip to share? We’d love to hear from you in the comments below!