Don’t let these roadblocks discourage you. A social presence is crucial for any brand and there are strategies that will help your social media strategy shine. One such strategy is to create shareable content. When someone shares your content, they are basically endorsing your message. Consumers love third party brand recommendations and when people share your social content, other consumers perceive this as a brand recommendation.

If you’re ready to ditch the mediocre social content and create shareable posts, this post is going to equip you with the strategy to shine on social media. All you need is the right knowledge and a little creativity and your brand will be a social media allstar. So, let’s dive in!

Tapping into a little psychology, people are easily intrigued with information that goes against the way they think. You don’t have to get super controversial but leveraging facts and findings is the type of content that people love to share.

For example, let’s say you read a new industry report. Pull out the most surprising piece of data, write a smart caption and link to it in your social posts. Better yet, you produce your own data through surveys and share data points that have never been shared before. Talk about thought leadership and shareable content!

Find out what’s trending and incorporate your findings into your social editorial calendar. 

Don’t know what’s trending? Google Trends makes this easy and allows you to explore what the whole world is searching for. And, it’s free!

Another way to stay on top of trends is through social listening. Monitor your competitor’s social messages and add your own creative flair to the posts that are most popular.

Speaking of trends, it’s also crucial to identify the trending hashtags. A free tool to help with this is Hashtagify. Not only will you find trending hashtags, but you'll also be able to identify other popular hashtags associated with your hashtag. 

Who doesn’t love free stuff? To get a substantial number of reshares, you can run a contest where an entry to win is sharing your post on their own channels and/or tagging a friend. The prize can be a gift card, swag from your brand, etc. 

You can run a contest manually and literally pick the winner from a hat. Or, there are some great tools out there for this purpose. Sweep Widget is a popular tool with a ton of options for running contests on social media.

People love interactivity and you can use this fact to your advantage. Involving your audience in your social posts gives them a little lime light and is ripe for reshares. A few ways to do this include:

Survey them and tag them in the results

Send out an email and ask for quotes and use the quotes and headshot on social and be sure to tag them

Let your audience do a social media takeover 

Congratulate individuals on their purchases from your brand and tag them

Influencers specialize in a specific niche and have a lot of engaged followers. Getting influencers to share your content is worth its weight in gold.

Start by identifying influencers in your brand’s vertical. Then, follow their channels. Use a quote or resource from them and tag them. Make your posts engaging and full of thought leadership and it’s very possible that the influencers will reshare your posts on their own channels gaining you a ton of brand awareness.

Never post without an image. Posts with images get three times as many shares than posts without images. 

There are a variety of ways to get quality images for all of your social posts. You can go with stock images, create your own graphics in Canva, take original photography, create a graphic with a quote or statistic, or source photos from your audience. 

Shareable social media content is a great way to attract new followers and increase engagement. While the social space is cluttered, there are ways that you can stand out. Implementing smart strategies that encourage your audience to reshare will amplify your social media game. The best part? You can implement these strategies today!

Do you have any tips for creating shareable content on social media? We’d love to hear all about it in the comments below!