Is your brand active on TikTok? Are you wondering how to amplify your TikTok presence and maybe even go viral?

On TikTok, there is room for everyone. Ages vary, interests vary and communities vary. It’s important to note that TikTok is a bit of a cultural phenomenon. Meaning, it has its own lingo, its own user base and its own trends. Take everything you know about social media and throw it out the window when planning your TikTok marketing strategy.

Part of succeeding on TikTok involves knowing the trends. Which can be overwhelming. So we’ve created this post so that you can stay up to date with all things TikTok trends. From The Pink Stuff to Leggings to #TikTokMadeMeBuyIt, trending on TikTok isn’t as difficult as you may think…

Why TikTok Has More Potential Than Other Social Platforms

TikTok has more potential for brands to go viral than the other social platforms. In fact, 1 in 10 TikTok videos has a viral component to it.

Videos on TikTok have a longer shelf life. They are relevant for 90 days.

TikTok audiences love the fun and laid back nature of the platform. It’s a great chance for your brand to connect with current and potential consumers in a genuine manner.

When it comes to the purchasing power of TikTok, 67% of the platform’s users report buying something on TikTok when they weren’t actually looking to make a purchase. 

Why TikTok Trends Matter

TikTok is built on trends. Jumping on these trends is the single most fruitful way to get the attention of your target audience.

Since TikTok doesn’t have a “home” feed, there is a lot of value on the “For You” page. The For You page curates videos according to a user’s likes. The posts are a mix of mega popular videos as well as up and coming videos.

Knowing the trends that appeal to your target audience can help you create content that shows up on their For You Page.

Over half of the content shared on TikTok is based on trends. 

How to Identify Upcoming TikTok Trends

Start with the “Discover” page. It will show you the most popular videos and you can identify common trend themes like hashtags, songs, effects, etc. Just note that if these trends are showing up on the Discover page, the trend may already be saturated.

Up and coming TikTok trends are your sweet spot. By the time you spot a huge trend, you’ve probably missed the bandwagon. But, trends with a few hundred or thousand posts haven’t reached super status yet and are a great way for you to trend early on the platform.

A lesser known way to identify upcoming TikTok trends is to create a second “empty” TikTok account. This means that your For You page won’t be tailored to you and will display the top videos when you log on. To spot upcoming trends, you need to see more content than from just your niche. 

Follow the hashtag #TrendAlert as TikTok users often do the research for you and will call out a trend on the platform. 

Hashtag Challenges on TikTok

Challenges on TikTok are extremely popular and often trend.

You can join a challenge or even start one of your own, marked with a specific yet creative hashtag. 

TikTok users love challenges because they’re interactive and fun. Encourage your audience to partake in your trend and consider using other social platforms to market your TikTok challenge.

Best Practices When Implementing TikTok Trends

Now you know where to look for TikTok trends.

You don’t have to limit your TikTok creations to just one video per trend. Feel free to experiment with different videos per trend to see which performs the best.

Put your own spin on trends. Glean inspiration from other videos but make it unique. 

If a TikTok post of yours flops, don’t delete it. TikTok’s algorithm looks unfavorably at accounts that delete videos.

Don’t jump on every trend you see. Limit your posts to trends that actually align with your brand and will resonate with consumers.

Lastly, a good rule of thumb is to keep in mind that trends should make up about 10% of the videos you publish. Don’t stray too far away from the valuable trust building and value offering content you most likely already produce.

Have you ever posted a video on TikTok based on a trend? We’d love to read all about your experience in the comments below!