Should Your Company React and Respond to Other TikToks?

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Should Your Company React and Respond to Other TikToks?

Alex Rossman • May 22, 2021

Should Your Company React and Respond to Other TikToks?

So it's time for your small business to start TikTok Marketing? TikTok emerged as a platform to showcase short and often funny videos. The platform now has caught on as a mainstream social media that presents an opportunity for small businesses to reach the intended audience. If you're keeping score, TikTok is currently one of the fastest-growing social media platforms. But for small businesses to get started, they have to first keep in mind that it's very crucial to react and share other people's TikToks. Read on to learn the worth of reacting and sharing other people's TikToks without altering them.

React to TikTok Trends Impression

If you've been following up on TikTok, you may have noticed comments taking center stage on most trending videos. TikTok's unique video reply feature allows influencers and brands to use their best comments to motivate new content for their feeds. But the creativity doesn't stop here, there're loads of new creators and trends to watch.

This is where your business comes in. You can react or share a trending TikTok and in turn, wait and see the magic in the comment section. Comments on your videos are about to become the best creative asset of your small business. You might have noticed a major rise in influencers and brands replying to comments via a video. Yes, that's true – replying with a video! You should take the opportunity to show a more humorous and creative side of your brand. Your added video should jump directly to the point and should not be longer than 15 seconds.

Share TikTok Trends of the Week

You may have noticed that scrolling TikTok can take hours without you realizing it. There's a trend going around called #TIKTokRestArea, where brands and creators alike remind the user to take a moment. It's appealing when one of the videos appears on your For You Page. The hashtag has a total of one and a half billion views, so there're numerous eyes on this one.

You should try similar trends out that make sense of your business digital campaign. This's an easy one right? The #TikTokRestArea videos receive quite attractive positive comments. Your business can easily get some attention to numerous audiences going through TikTok and possibly, even some top-tier clients add their thought in the comment sections of your shared TikTok trending content.

Reacting can be Cost-effective

Small businesses looking out to venturing into TikTok Marketing can partner with influencers relevant to their field of business. You should be able to achieve this through reacting and sharing TikTok content from influencers that aim at a similar audience. Partnering with the right influencers and working with them directly will be more cost-effective.

You should start by concentrating and understanding the audience you're targeting. Micro-influencers have their own branded content that may be useful to your business. In this case, it's important to research and be able to come up with a few relevant contents to add to the TikTok you want to share for your marketing campaign.

Reaching Out to Many Generations

Now, it's time to make your small business known by every generation. All social media platforms used today started by first aiming at a younger audience. Currently, all age groups use social networks as well as 25 million businesses. The same is happening with TikTok.

When you react or respond to people's TikToks, there's a greater chance that users scrolling down the contents will be able to notice or view your business. As the use of video continues to increase in all phases of life, TikTok is as well developing into a bigger digital marketing.

Now that you know the benefits of reacting and responding to other people's TikToks, kindly contact us to start off your marketing campaign today.

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