Social media marketing is always changing. This time last year, you may have been asking yourself “should my brand be on TikTok?” And now, your brand is most likely on TikTok and you’re probably wondering “how do I keep up with TikTok trends?”

TikTok is a unique social platform with its own nuances so here at Rossman Media, we make it our job to keep you informed concerning all things TikTok. May is only halfway over and there have been some big changes in the TikTok world this month.

In this post, we will explore the latest TikTok updates and what they mean for your brand.

TikTok Published a Report on Integrated Media

TikTok just released an interesting report on how consumers digest content. Particularly, online and on traditional TV. 

TikTok summed up its findings by saying “Linear TV, TikTok, and streaming services all provide marketing opportunities. But our research suggests that brands can compound success by combining these channels into a fluid video marketing strategy. Participants in this study who were primed by TikTok paid more attention to brand cues like product shots or branding when they saw them later on TV or streaming services.”

The report shows that purchasing habits increase when a consumer sees an ad on multiple channels such as a TikTok ad and then a TV ad and vice versa. 

If your brand can’t afford TV ads, you’re not alone! With 93% of consumers taking an action after seeing a TikTok ad, TikTok needs to be a priority. You can get the integrated media component on a more affordable channel than TV such as YouTube ads.

TikTok Launched New Market Insights Tool

Want more data on your target audience? You’re in luck because TikTok just made this possible. 

TikTok insights can be accessed here and is a handy tool for marketers. It provides you with a range of filters so that you can gather insights into your target audience and craft posts adhering to their traits. 

The tool is customizable and gives you deep insights into the consumers you’re trying to reach. 

TikTok Announced New Data Partnership

Do you ever run a campaign to get more in-store visits through your social media marketing? TikTok is trying to connect the dots for you. 

Through a partnership with Foursquare, TikTok is helping brands track the effectiveness of TikTok ads on in-store visits and purchases.

This attribution tracks consumers via their mobile devices so that brands can monitor the traffic they’re driving into a physical location. 

TikTok released a statement about this functionality “With Foursquare, this integration will focus on the metrics that are critical to advertisers with physical business locations. Advertisers will be able to understand how effective their media plan on TikTok has been and discover new insights to optimize campaigns, ultimately tying their TikTok investment back to real-world visits at their business locations.”

TikTok Shared Insights for Marketers in the Gaming World

TikTok just released an overview of the gaming culture found on their platform. More specifically, how marketers can leverage insights on gamers to promote initiatives. 

Curious? Here is some info straight from the source: “The global gaming community is massive, and judging by the amount of gaming-related content on the platform, many of these gamers can be found on TikTok. In fact, the top 100 gaming-related hashtags on TikTok receive more than 40 billion video views per month, according to internal company data. TikTok’s gaming community is also ready to spend. According to a recent survey, 65% of US TikTok users have made an in-app purchase within the last 3-6 months.”

TikTok advises gaming brands to take a 3-step approach to their marketing on TikTok. This includes organic, paid and earned content. 

TikTok Improved Monetization for Creators

All social platforms, including TikTok, have been struggling to offer features that allow creators to monetize their efforts.

However, TikTok is trying to improve this and support its creators. Through TikTok Pulse, brands can place their content next to high-profile creator-generated content in the app. A new way to leverage paid ads. 

This is a very unique strategy and TikTok offered “marketers today are looking for the opportunities to be on the pulse of relevant cultural moments. TikTok Pulse places brands at the heart of TikTok communities and alongside the trending content that is driving conversation and action.”

To tie creator content to paid ads, this quote from TikTok sums up what we are all wondering: “With TikTok Pulse, we will begin exploring our first advertising revenue share program with creators, public figures and media publishers. Creators and publishers with at least 100k followers will be eligible in the initial stage of this program. We’re focused on developing monetization solutions and available markets so that creators feel valued and rewarded on TikTok.”

Read More Posts About TikTok

So we just shared a lot of new things with TikTok. If we’ve got you excited to power your brand’s TikTok strategy, you should check out some of our other posts on the topic.

• How Can My Brand Go Viral on TikTok?
• How to Stay Ahead of TikTok Trends in 2022
• Your Business NEEDS to Be on TikTok

Do you post on TikTok for your brand? We’d love to read any tips that you may have in the comments below!